We believe that beauty is not something to be manufactured but to be nurtured — an expression of your true, natural self.
Our handcrafted products are rooted in the power of plants and the timeless rituals of wellness, offering you a moment to pause, reflect, and reconnect with yourself. Each item is a tool for modern beauty seekers, designed to turn everyday self-care into a sacred practice, encouraging you to slow down, breathe deep, and embrace the beauty that is uniquely yours.
True beauty blooms from nature
Our products are wildcrafted with intention, inspired by ancient rituals and the healing power of plants. Free from phthalates, sulfates, parabens, PFAS, artificial fragrances, and any toxins, each creation honors your wellness as much as your beauty. We are committed to delivering formulas that work in harmony with your body, allowing you to radiate naturally, without compromise. Because we believe self-care should never come at the cost of your health.
CREATED WITH MOTHER EARTH IN MIND
We are committed to minimizing our environmental impact. Our products are packaged in glass, and we ship using sustainable paper materials. Join us in our mission to protect the planet by participating in our refill program and recycling bottles when they’ve served their purpose. We welcome the stories of your bottles' afterlives—share them with us!
MADE WITH PLANTS ON THE NATIVE LAND OF THE SKWXYÚ7MESH NATION
Our formulations feature natural ingredients inspired by local flora, sourced from trusted suppliers. Each order is lovingly packaged, processed, and shipped from our cozy cabin-studio, nestled between Squamish and Whistler.
inspired BY A HEELER-OWNERS personal TRANSFORMATION
After her Hashimoto's diagnosis at 25, HGTV host Sabrina embarked on a transformative journey toward health. Leaving her demanding life for yoga and breath-work certification in Thailand, she eventually settled in British Columbia to teach and immerse herself in nature. There, her study of astronomy, plants, and essential oils led to a personal wellness revolution, culminating in a passion to empower others to embrace self-healing, and shift from self-criticism to self-compassion. Discover more about Sabrina's journey on our blog.
Shop Sabrina's Faves
These are the non-negotiable, go-tos in Sabrina's daily routine.
SWEET PEPPER PERFUME OIL
"I roll this oil on my neck and wrists — and pat it into my hair. But at certain times in my cycle, I love to switch to Smoky Flower."
Floral Mist refreshing toner
"I can’t tell you how often this floral hydrosol gets spritzed all over my skin! It’s so refreshing, and the subtle fragrance smells so good people mention it if they walk by."
Shine & Grow Hair Oil
"When I first made this, I got so many baby hairs growing in at my temples and hairline. I use 1x a week before showering, and when I'm feeling extra, I use a pump in my shampoo."
CHILL OUT HEADACHE RELIEF
"I roll this on if I have a cold, a headache, a sore neck, or need to calm anxiety. I keep one by the sofa and one at my desk."