About

Supporting your best, most natural self.

We make good-for-you personal care products that are free from harmful chemicals, toxins, parabens, sulfates, phthalates and artificial ingredients known to disrupt and degrade our bodies.

Instead, we use Mother Nature's healing plant compounds to create 100% natural products which work with our bodies to nourish and restore hair, skin, body and soul back to their intended balance.

Inspired by VIBRATIONAL healing

We use colour-charged essential oils that are triple-distilled with Ancient methods to ensure the highest vibrational potency, ensuring our products are powerfully effective in helping you look, feel and truly be your best.

Lovingly made in whistler among the pines.

We are proudly located in super-natural British Columbia where all of our orders are processed, packed and shipped from our Whistler cabin studio.

We are passionate about sustainability and our local community, including native flora, which is why we use locally-sourced ingredients and sustainable packaging whenever possible.

Heelr's Founder

Sabrina’s Story

Illustrator and designer Sabrina Smelko recognized it was time to take a dramatic step towards her wellbeing after being diagnosed with adrenal fatigue and Hashimoto's thyroiditis at 26 years old.

Taking control of her health, happiness and well-being meant leaving her lucrative job as an HGTV host in Toronto to first pursue her certification in Yoga and breathwork. Afterwards, she began studying Astronomy, Botany and Herbalism, but it wasn’t until she nixed her toxic collection of personal care products and swapped them for natural, holistic healing methods that she truly began to feel and see a transformation in her health and happiness.

Thing is, finding affordable natural solutions that delivered effective results proved difficult — so Sabrina developed her own! After formula-crafting with a local Vancouver aromatherapist, Sabrina launched Heelr in 2021 to share her natural products and practices to help others take healing in to their own hands.